Atelier StEustache
Socks
The brand Atelier St Eustache has its roots in the heart of a journey undertaken by its creator, Violette, during a year of architectural studies in Tokyo.
For years, this country has been recognized as a true fashion institution in itself. Oscillating between tradition and Japanese pop-culture, Japanese creativity is expressed and discovered on the pavements of neighborhoods like Shibuya or Harajuku. Beyond an aesthetic marker, in this country clothing is used as a tool to distinguish oneself in society, to represent a belonging to an identity. Tokyo's fashion is thus claimed through colorful, original and sometimes even eccentric outfits.
But, what attracted Violette's eye in this eclectic universe, is the Japanese particularity to nest aesthetics and differentiation in accessories, and in particular: their socks. Thus, as soon as she returned to France, Violette launched her own brand of transparent socks, in order to dress women's feet with her creativity, and give back its letters of nobility to an accessory neglected in France.